MarkOne is an automation company in Michigan. They have a very unique position in the manufacturing industry in that they have a line of green equipment that eliminates the waste that is usually associated with assembly line equipment. The first job was to update their look, (see insert of their old website). Then find a strategic position that reminds Detroit that ecological consciousness begins in the factories. They are not very green let’s just say that. If they have any ecological story it’s usually in MPG and electric vehicles. MarkOne’s equipment re-filters the water it uses so it all but eliminates the waste usually associated with this type of equipment.
The old look, feel and positioning were mired in the 80’s and definitely needed to be repositioned for today’s world. Does this look like a company that mainly sells robots?
BRAND EXTENSIONS: The company’s edge comes in innovation. This mark was designed to firmly place the “GreenCleen” line of equipment in the corporate graphic vernacular and it allows them position themselves as a company of the future. (See below trade ad).
AD COPY: Low emission or even no emission cars have gone a long way to cutting greenhouse gasses but it isn’t the whole story. Manufacturing is riddled with ecological questions and challenges. At Mark One Corp we have a complete line of metal washing equipment that recycles water again and again...and again. Eliminating the need to dump toxic waste over the lifetime of the equipment. Automation for a greener more profitable future.