This Scottsdale Arizona Med Spa entered the crowded spa sector with an eye to science, proven technology and clinically trials as a way to stand out in the crowd of snake oil spas offering unproven treatments. The Well is a powerful metaphor and is used a source of the restorative power it offers its clientele. Rising (or lowering into) from these waters brings you back refreshed, revitalized and beautiful. All of this thinking and understanding of clients lead us to the strategic mantra - Beauty taken seriously.
A complete graphic guideline was developed to support the vision of the brand. The vision and mission were laid out along with everything from signage to tote bag design.
This pattern was developed to convey a high end scale and was used on everything from backs of books to tissue paper used to wrap purchases of private label spa products.
